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Application Gateway 2000
Overview

The Application Gateway delivers practical, converged voice and data applications on Nortel IP phones that enable organizations to benefit more fully from IP telephony. The prepackaged, easy-to-learn, easy-to-use Voice Office applications help increase productivity and enhance organizational communications - without requiring any integration work. For the hospitality sector, the Guest Services applications provide additional services/features, generate revenue from advertising on the phone screen, and reduce the cost of operations by enabling guests to self serve. Custom development tools are also available to end customers for delivery of customized content to IP phones.


Key Features:
  • Zone Paging - Get the word out quickly and cost-effectively
  • Express Directory - Look up numbers more quickly
  • Broadcast Alerts - Communicate effectively when it counts
  • Guest Services - Personalizing the guest experience
  • Access Services - Customize your own content
Features & Benefits

Voice Office Application Suite Includes:

  • Zone Paging
  • Express Directory
  • Broadcast Alerts
  • Access Services

Guest Services Applications

  • Guest Services
  • Access Services
Zone Paging - Get the word out quickly and cost-effectively

Communicating effectively during emergencies and disasters is critical to every organization but remains a challenge for most. Overhead paging systems are often not feasible due to the high installation costs and building wiring limitations. Also, because these systems require dedicated electrical wiring and a conduit for each zone, installing and changing zones is difficult and expensive.

The Zone Paging application enables organizations to make system-wide announcements or page individuals cost-effectively, without the expense of installing dedicated overhead paging systems. Any Ethernet drop can now support audio paging and telephony. By leveraging the IP telephony network and the IP phones already on most desks, this application makes paging as easy as using the phone, enabling organizations to eliminate redundant key systems required for paging. Additionally, paging can be extended to SIP loudspeakers which could be deployed in locations where IP phones can not or should not be deployed.

To send a page, a user simply selects Zone Paging from the menu of applications, chooses the appropriate zone from the list of available zones, presses the “Page” soft key, and begins speaking. The audio stream is immediately multicast to the speakers of all the IP phones and SIP loudspeakers in that zone. It also sends text notification of the incoming page to the phones in the zone.

Express Directory - Look up numbers more quickly

All users appreciate the convenience, speed, and accuracy of being able to dial any person in the enterprise right from the screen of the phone. This eliminates the tedious chore of looking up and then dialing numbers.

Not all employees have access to a computer with a directory of telephone numbers. In mixed-vendor networks, even phones with look-up capabilities may not support organization-wide (multiple PBX) look-up. Such phones might also require multiple key presses to select letters, for example, pressing the “7” four times to select the letter “s”.

The Express Directory feature solves these issues by providing an organization-wide look up and dial capability across any number of disparate telephone switches from the screen of an IP telephone. The Express Directory operation significantly speeds up the identification of the desired contact information by using T9 and pruning algorithms. This combination of algorithms narrows down possible entries with each keystroke, without the need for multiple key presses. In most cases, this keystroke-by-keystroke entry and combination of algorithms identifies the desired called party in one-fourth of the time of a regular directory.

Broadcast Alerts - Communicate effectively when it counts

Communications within and across the layers of organizations are essential for rapid response and pre-emptive action in emergency situations. Non-emergency communication with employees has also become a challenge for organizations. With the increasingly large number of e-mails staff now receive, it has become difficult to cut through the clutter with important messages and events.

The Broadcast Alerts feature helps organizations with homeland security, severe weather, disaster, and non-emergency situations by delivering priority messages to the screens and/or speakers of Nortel IP phones using any combination of text, graphics, and audio. Software is loaded on one of the company's PCs so that it can serve as a Broadcast Server. This integrates with the Application Gateway to deliver broadcast alerts to IP phones.

Organizations can base message distribution on a range of factors, including department, location, or team membership. Shared media libraries make creating messages easier by providing pre-loaded, approved graphics and audio for inclusion into messages. Messages may include text, graphics, audio, or any combination. Audio alerts provide mixed-content messages to phones with an audio notification to attract attention. Users can retrieve alerts that they've missed, and read them later.

Guest Services - Increasing Revenue per Guest

Resorts and hotels are continually trying to find new and innovative ways to deliver enhanced services for their guests and differentiate themselves from other resorts and hotels. The Applications Gateway Guest Services packaged application combined with the Nortel IP Phone 2007 allows your hotel to provide better service and provide advertising on the one device that is always turned on in the room - the phone. This advertising can be used to generate revenue in two different ways, either to promote patronage to your on-property restaurants, shows, spa services, etc. or you can sell advertising space to local businesses near the hotel or resort. In addition to the in room advertising, Guest Services also supports customizable buttons, either in full screen mode or using a split the screen showing both advertising and customizable buttons simultaneously, add a personalized guest name welcome automatically generated from the hotel's property management systems at time of guest check in, and broadcast graphics,text, and/or audio to the screens and speakers of the guest telephones.

Access Services - Customize your own content

Available with Voice Office and Guest Services, Access Services enables customers to develop their own content for delivery to IP phones with relative ease. The possibilities are endless.

Technical Specifications

Application Gateway 2000 specifications:

  • Rack mount form factor
  • Choice of 2 hardware platforms
  • Supports up to 1000 IP phones per Application Gateway 2000
  • Up to 4 Application Gateways can be clustered to support up to 4000 IP Phones when networked

Nortel software release requirements:

  • Communication Server 1000 Release 4 or higher
  • Communication Server 2100 Release SE10 or higher

The Broadcast Server requires an additional PC that operates on the English versions of the following Windows OS’s:

  • Windows 2000 Server SP
  • Windows 2003 Server

IP phones/firmware compatible with Release 6 Voice Office applications:

  • IP Phone 2002, Phase II DCB and higher
  • IP Phone 2004, Phase II DCB and higher
  • IP Phone 2007, C6B and higher
  • IP Phone 1110, C3B and higher
  • IP Phone 1120E, C3B and higher
  • IP Phone 1140E, C3B and higher
  • IP Phone 1210, C6B and higher
  • IP Phone 1220, C6B and higher
  • IP Phone 1230, C6B and higher

IP phones/firmware compatible with Guest Services applications:

  • IP Phone 2007, C6B and higher

Voice Office or Guest Services Licenses (one per IP phone required) can be ordered in quantities of 10, 50, 250, and 1000

Solution Brief Nortel Application Gateway Guest Services
Resorts and hotels are continually trying to find new and innovative ways to deliver enhanced services for their guests, differentiate themselves from other properties and increase revenue. IP Telephony applications on touch screen color phones like the Nortel IP Phone 2007 not only allow your hotel to provide better service, but also provide advertising on the one device that is always turned on in the room — the phone. This advertising can be used to generate revenue in two different ways — either to promote patronage to your on-property restaurants, shows and spa services… or you can sell advertising space to local businesses near the hotel or resort and collect new advertising revenue.

The Nortel Application Gateway, combined with the color touch screen IP Phone 2007, provides a compelling packaged solution for four- and five-star hotels and resorts, casinos, hotels with convention services, properties with timeshare condominiums, boutique properties and any hotel that wishes to attract hi-tech customers. The Application Gateway Guest Services application package provides a state-of the-art guest experience with current technology and allows your hotel to
offer guests more features and personalized services. Best of all, the Application Gateway Guest Services package is a shrink-wrapped solution that allows any hotel to reap these benefits and increase revenue at an affordable cost.

The Nortel Application Gateway Guest Services package is designed to allow the hotel or resort to self-manage the operation of the applications instead of having to contract professional services every time a new advertisement or telephone button is required.

Application Gateway Guest Services package features
• Custom hotel or resort branding
• Customizable Button Screen — twelve customizable buttons that can be used for dialing (concierge, room service, etc.) or links to other screens of information
• Interactive advertising over the entire display with the ability to navigate backwards and forwards to other billboards as well as navigate to the Button Screen
• Personalized guest name welcome automatically generated from the hotel’s property management systems at time of guest check-in (through integration with the Property Management System)

IP TELEPHONY APPLICATIONS FOR HOTELS AND RESORTS Nortel IP Phone 2007
• Broadcasting of graphics, text, audio or any combination to the screens and speakers of the guest telephones from a Broadcast Server — ideal for news, events and emergency updates In addition to the conveniently packaged Guest Services applications, your hotel’s unique vision of the guest experience can be further customized to allow the guest to use the screen of the phone to interact directly with certain functions of the property management system and other hotel back office systems so that the guest could see messages stored for them, set and un-set “Do not disturb”, set wake-up calls, order room service and check their loyalty reward program points… all from the screen of their color touch screen IP Phone.

For hotel staff, a second Application Gateway with the Voice Office application suite can provide many time-saving features on staff IP Phones. With features like Express Directory, Visual Voicemail for Nortel CallPilot, Zone Paging and Broadcast Alerts, your front and back office staff will be more productive and be able to spend more time serving the needs of your guests. Nortel is delivering enhanced communication solutions that help hotels, resorts, casinos and convention centers like yours expand services, improve guest loyalty and bolster profitability. The Nortel Application Gateway with the Guest Services packaged application combined with the color touch screen IP Phone 2007 is just one solution example that a hotel can easily deploy to improve your revenue per guest and project your hotel’s or brand’s image as being a technology innovator. Whether you are looking to put your hotel right at the leading edge of the market, or want to take a more measured approach to adding new services, Nortel’s extensive portfolio of hospitality solutions can be tailored to your specific strategy.

With over 25 years of solution development for the hospitality industry, you can be assured that, with Nortel, you have a partner who understands the intricate needs of your business and is committed to finding solutions that match your specific strategy.

Specifications
Nortel Application Gateways
• Application Gateway 1000 supports 500 IP Phones per gateway
• Application Gateway 2000 supports 1,000 IP Phones per gateway
• Gateways can be networked (up to 4) to increase number of IP Phones supported

Nortel software release requirements
• Communication Server 1000 Release 4 or higher
• Communication Server 2100 Release SE10 or higher (only applicable to the Application Gateway 2000)

The Broadcast Server requires an additional PC that operates on the English versions of the following Windows OSs:
• Windows 2000 Server SP 4
• Windows 2003 Server

IP Phone/Firmware compatible with Guest Services applications:
• IP Phone 2007, C2A and higher
• Guest Services Licenses (one per IP phone required) can be ordered in quantities of 10, 50, 250 and 1000
 
If you have any queries or would like more information about any of the solutions outlined, please contact us or request a call back. Alternately, you can call us on 905 695 2241 or 877 888 3588 for more immediate help and advice.
 
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